Inbound Marketing

Speaker: Adib Mouchanan
Location: Mudec Milan

What is the key to success? The virtuous alliance between key enabling technology and working methodology in marketing. This is the message proposed to Convivium guests by Adib Mouchanan, in charge of the Italian market of Hubspot, a US technological platform that defined the concept of “Inbound Marketing”.

What is this?
Quite simply, a revolution in approaching the market. If indeed traditional digital marketing is based on an invasive interruption of users’ activity, inbound marketing’s core function is to create interesting content for potential customers, with the aim of attracting them, through an attainment path, which leads them to transform themselves from strangers to customers.