Good communication for the company good

Speakers: Alessia Coeli and Laura Ferri
Location: Convent of the Santissima Annunciata in Rovato

Speaking of sustainability nowadays is a very up-to-date issue. A company must be sustainable because EU legislation requires it of large companies and groups.

But the very role of the company has changed: there is greater awareness on the part of companies with regard to the need to respect their social roles in order to be successful. 66% of worldwide consumers are indeed willing to pay more for sustainable products. So there are intrinsic motivations but also instrumental motivations strongly linked to business.